Odor Exorcism was born out of a deep-seated disdain for foul smells and unnatural odor elimination ingredients.

Brothers Jamie & Justin Rodriguez looked around one day and thought to themselves, “It’s 2025. Why do things still smell so bad? AND WHY DOES EVERYTHING HAVE ‘FRAGRANCE’ IN IT?!”

After realizing that the world was filled with possessed-smelling things and places—your kid’s shin guards, your pet’s favorite spot on the couch, the restroom after your Uncle Dave has had too many enchiladas—they set out to do something about it once and for all.

Together, these two titans of olfactory inventiveness created Odor Exorcism, Heaven & Earth’s most naturally powerful line of odor elimination products. No parabens. No phthalates. Nothing Adam & Even wouldn’t recognize or be able to pronounce.

After fine-tuning the original formula, they realized they were onto something big. Now, they intend to build the world’s best and largest company (as measured by market capitalization) in order to bring Odor Exorcism to the masses and rescue the planet while doing it.

Odor Exorcism can’t save your soul, but at the very least it can leave your home smelling a little fresher. And that’s something worth rejoicing.